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Be your best ambassador

Inspiring leaders to navigate today’s corporate challenges like a high-stakes mission, and to be the ambassadors of their own success

Canadian Ambassador. Criminal Psychologist. International Business Development Expert. Inspirational Leader.

Navigating today’s complex world feels less like business and more like running a high-stakes mission.

Like an envoy in a foreign land, you’re constantly vying for recognition, negotiating your value, managing alliances, and striving to stand out in a crowded field. Success requires more than knowledge and talent alone; it demands resilience, strategic insight, and the ability to represent yourself with the influence and confidence of a seasoned diplomat.

As an ambassador, Marcy Grossman has navigated international crises, and survived some full-scale diplomatic disasters, learning that even the most insurmountable obstacles can be conquered. Transforming her career from criminal psychologist to Canadian diplomat, she also shares that “impossible is possible” if you have the right mindset and the right tools.

Marcy inspires leaders to master field-tested skills, drawn from the diplomat’s playbook, empowering them to own their brand, lead with purpose, and become ambassadors of their own success.

Marcy is a woman on a mission to share the transformation, leadership, and resilience lessons drawn from an extraordinary career.

Criminal psychologist by training and international diplomat by design, Marcy rose from working inside the prison system through the highest ranks of Canadian diplomacy to become the world’s first Jewish woman ambassador to the United Arab Emirates.

In each iteration of her storied career, Marcy advanced Canada’s economic, political, and public safety interests both domestically and around the world. Today, she emboldens leaders to lead, women to rise, organizations to break barriers and nations to inch closer to global peace.

DARE TO BE

Follow Marcy’s blog
Tricks, tales, and teachings from a criminally diplomatic mind