Her experience ranges from overseeing the evacuation of Afghans during the Taliban takeover, to navigating the busiest hurricane season on record, to leading hundreds of staff and their families through the COVID pandemic. Her unwavering dedication to serving her country has solidified her as a visionary leader in foreign relations.

As Canada’s Jewish Female Ambassador to the United Arab Emirates (UAE) from 2018 to 2022, she played a pivotal role in ushering in the historic Abraham Accords and forging new relationships between Israel and the Arab world. A passionate advocate for women’s empowerment in diplomacy and peacebuilding, Ambassador Grossman continues to work tirelessly to promote co-existence in the Middle East as part of the American think-tank, The Atlantic Council, earning a reputation as a champion of global peace, diplomacy and prosperity.

In addition to her to her extraordinary experience in the UAE, Ambassador Grossman has held five prestigious postings across the United States, Canada’s foremost economic and political ally. She has been Consul General in Miami, Denver and Seattle, Deputy Consul General in Los Angeles, and Senior Trade Commissioner in Dallas, where she advanced Canada’s economic, political, academic, consular, immigration, and public safety interests.

An international business development expert, Ambassador Grossman has brokered multi-million-dollar foreign direct investment (FDI) deals across Canada, building a reputation as a master dealmaker. She was responsible for the creation of Canada’s FDI agency, “Invest in Canada” and the publication of the best-selling book “Innovation Nation” (John Wiley & Sons, 2002), which remains a seminal work on Canada’s technological prowess in the global economy.

An accomplished criminal psychologist by training, Ambassador Grossman began her career in the criminal justice system before embarking on a diverse and illustrious public service career in various Federal Departments, including the Treasury Board. A Canada brand expert, she currently holds the position of Chair, Celebrate Canada Worldwide, a not-for-profit dedicated to bringing Canadian talent to the world stage.

Throughout her journey, she has remained steadfast in her belief that “if you can see it, you can be it,” inspiring others to dream big and pursue their passions. With her charisma and engaging storytelling, she is a dynamic speaker who leaves audiences inspired and motivated to pursue their own dreams and make a difference in the world.